Public Relations Coordinator
at Live-in For Literacy in Sudbury, ON
DREAM is a student led University club that started at Queen’s University 4 years ago and have expanded into a national event for the past two years. DREAM raises money to build schools and libraries in developing countries. Since 2005, we have raised $70,000 to build 13 libraries in Nepal and India, and a computer lab in Cambodia.
Laurentian University was a partnering university in 2007. During that year, the Laurentian team raised over $3000 to our overall national total. This year, our national goal is to raise $25,000 to build one library and publish 10,000 local language books in India.
You will represent the local Laurentian team and are responsible for its public image. Your three major responsibilities are: 1) Generating media coverage 2) Collecting all media reports and exposures that we receive, by searching online for publications featuring Live-in for Literacy each day of the 7 day Live-in event. 3) Promoting the event at your campus leading to the event. You are responsible for representing DREAM as an organization with original ideas, while maintaining a professional image.
Reports to: Local Manager
Your main responsibilities would include:
- Attend weekly meetings for the Laurentian team and keep updated with the progress of various projects and events
- Generate media coverage for Live-in for Literacy by contacting local media outlets and communicating with various local media, handling press releases, etc.
- Collect and report all media exposures of DREAM to the local manager
- Promote Live-in for Literacy event across the Laurentian Campus throughout the year leading to our event
- Spend time on site at the Live-in event to promote our cause
- Assist internal operations to help facilitate move-in and move-out days during Live-in
- Fill in for the campers when they have classes
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History and Results
2009: Queen’s University, University of Toronto, University of British Columbia, McMaster University, Concordia University, Memorial University. Raised $20,000 to build 4 libraries in India.
2008: Queen’s University, Memorial University, Laurentian University, and University of British Columbia. Raised $20,000 to build 5 libraries in Nepal.
2007: Stauffer Library, Queen’s University, raised $11,000 towards 3 libraries in Nepal.
2006: Stauffer Library, Queen’s University, raised $6,000 towards a computer lab in Cambodia.
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